What in the world am I doing here? I’m a ‘PR’ person – so why blog? Why connect via social media?
Television, newspaper, radio and magazines have traditionally been effective channels of communication and powerful tools for PR pros. However, things are changing - rapidly. In order for businesses to realize the biggest bang for their promotional dollar they need to know what the Internet, email, viral advertising and social networking can do.
So why have I become a “Blogger?” What I want to do with this blog is to introduce you to blogging and social media through the eyes of a well-seasoned public relations expert. PR is all about getting the word out and these new applications simply offer a new platform. The Internet is a fabulous opportunity to put your business on the map, in a fresh, new way.
My goal is provide you with lots of practical, hands-on information for you to incorporate these new mediums into your marketing mix. I want to help you explore your options, talk about what works and doesn’t, and I want to expose you to the opportunities you have to move your business forward. I look forward to starting a dialogue, exposing you to new views and taking you on this journey.
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